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Creating quality online PR is a great way to drive traffic, promote products/services, get back-links to your site (which helps to increase your search engine rankings) and build up the credibility of your web site.
Our Online PR Strategy is as follows:
- We will create the core content for the campaign. This can be from existing information such as web content, media releases, editorial, blogs etc. The hooks we will look for would be based upon topical news stories or items of interest.
- We will then identify KEY AUTHORITY sites to contact directly and personally, and then provide copy to fit.
- We then follow-up to ensure the best use of links and supplied content
- We will use a suitable newswire to distribute a general version of the story
- We will act as a press contact for on-line journalists
- Help identify opportunities for expert features, blogs, opinion columns to increase web presence
- We will personally contact between 10-20 authority sites to get quality features on the sites with links. Each feature will be edited specifically if required.
- Create a number of PR articles during the campaign (the articles will help capture the vital authority links).
Please call our office for more details: 0113 234 3300
Costs
Cost depends largely on how competitive your industry is and the current condition of your website. Each project is judged on its own merits.
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